Privacy Policy – PowerPlus

Last Updated: March 13, 2025

PowerPlus (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and protect your information when you visit our website (www.powerplus.com) and outlines your rights under applicable privacy laws across all 50 U.S. states.

1. Information We Collect

We collect the following types of information:

a. Personal Information:

• Name, email address, phone number, address, and other identifiers provided through contact forms, account registration, or purchases.
  

b. Non-Personal Information:

• Browser type, IP address, device information, operating system, and usage data (pages visited, links clicked, time spent on pages).
  

c. Tracking Technologies: We use cookies, pixels, tags, session replay technologies, and similar tracking tools to collect usage information. This includes:

• Google Analytics
  
• Meta/Facebook Pixel
  
• Google Ads & DoubleClick
  
• Microsoft Clarity (or similar session recording tools)
  
• LinkedIn Insight Tag
  

2. How We Use Your Information

We use your information to:

• Provide and improve our services
  
• Respond to inquiries
  
• Process transactions
  
• Deliver targeted advertising and marketing communications
  
• Analyze site performance and user behavior
  

3. Sharing Your Information

We may share your information with:

• Service providers and vendors (e.g., hosting, analytics, advertising partners)
  
• Legal authorities if required by law
  
• Business partners, in compliance with applicable laws
  

We do not sell personal data in the traditional sense, but some data may be shared for cross-context behavioral advertising.
When you provide your mobile number and opt in to receive SMS text messages from Power Plus, we collect and store that information for the purpose of delivering the SMS services you have requested (such as service alerts, account notifications, and important updates).

No Sale or Sharing: Mobile opt-in data and consent will not be shared with third parties for their marketing purposes.

Limited Use: Your mobile number will only be used to send the types of text messages you agreed to receive from Power Plus.

Service Providers: We may share your mobile number with trusted service providers who assist us in delivering SMS messages, but they are prohibited from using your information for any other purpose.

Your Rights: You can opt out of receiving SMS messages at any time by replying STOP, or request more information by replying HELP.

4. Your Privacy Rights (Nationwide Compliance)

Depending on your location, you may have the following rights:

California Residents (CCPA/CPRA):

• Right to Know, Delete, Correct, and Opt-Out of Sharing/Selling
  
• Right to Limit Use of Sensitive Information
  
• Right to Non-Discrimination
  

Click here to exercise your California Privacy Rights

Colorado, Virginia, Connecticut, Utah Residents:

• Right to Access, Delete, Correct, and Opt-Out of Targeted Advertising
  
• Right to Appeal a Denied Request
  

Arizona Residents:

• Right to transparency about categories of personal information collected
  
• Right to opt-out of sale or disclosure of personal information to third parties
  

Florida Residents:

• Florida-specific provisions require notice of data collection and purpose
  
• Right to request deletion and opt-out of data sharing for advertising
  

Nevada Residents:

• Right to opt-out of the sale of covered information, even if not actively sold
  
• Submit requests via designated request address
  

New Jersey Residents:

• Right to transparency in data processing and sharing practices
  
• Reasonable notice of tracking technologies must be provided
  

Texas Residents:

• Right to request access, correction, and deletion of personal data
  
• Businesses must provide reasonable security practices and disclosures
  

Washington State Residents:

• Right to access personal data collected
  
• Right to be informed of third-party data sharing
  

Other U.S. States:

We recognize evolving state privacy laws and apply similar principles across all states to protect your rights. These may include:

• Transparency of data collection and sharing
  
• Opt-out rights for targeted advertising
  
• Access, deletion, and correction rights
  
• Right to notification of material policy changes
  

To exercise your rights, please email us at [Insert Email Address].

5. Cookie & Tracking Consent

We use a Consent Management Platform (CMP) to honor your cookie preferences and GPC (Global Privacy Control) signals. You may adjust your cookie settings here.

If you wish to review or change your previously saved cookie preferences at any time, you can do so by clicking the following link:

Customize Cookie Settings — This will reopen the preferences menu so you can update your choices regarding analytics and marketing cookies.

[Refer to separate implementation file for HTML/JS code handling cookie consent banner, customizable preferences, GPC detection, conditional loading of analytics/marketing scripts, and consent storage.]

6. Session Recording and Wiretapping Compliance

We use session replay tools to better understand user behavior and improve site functionality. This may include mouse movements, keystrokes, and scrolling activity.

These recordings do not capture sensitive personal information and are only used for analytics.

By using this site, you consent to such recordings where legally permissible.

Residents in two-party consent states (e.g., California, Florida, Pennsylvania) are notified in advance and provided a method to opt-out.

7. Data Security

We implement physical, administrative, and technical safeguards to protect your data.

8. Updates to This Policy

We may revise this Privacy Policy periodically. Updates will be posted on this page with a revised effective date. Users will be notified of material changes in accordance with applicable state laws.

9. Contact Us

For questions or concerns about this policy,  your privacy rights:

• Email: info@powerplus.com
• Phone: (800) 863-2525
• Address: 5500 E. La Palma Ave. Anaheim, CA 92807

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California Residents

To exercise your California privacy rights (such as access, deletion, correction, or opt-out of sale/share), please call us at (800) 863-2525, email us at info@powerplus.com, or send a written request to our mailing address below:

Power Plus!
5500 E. La Palma Ave.
Anaheim, CA 92807